(AsiaGameHub) – BC.GAME has entered the Nigerian market after obtaining a sports betting and casino license, as the operator presses ahead with its expansion into regulated African markets.
On Monday, the company announced this move, launching its sportsbook and casino services in Nigeria via its new domain bcbet.ng.
BC.GAME secured the license from the Lagos State Lotteries and Gaming Authority. This makes Nigeria its second regulated market, following the license it acquired in Kenya last year.
The firm operates out of Anjouan, holding a local gambling license.
Kar Kheng Giam, appointed as BC.GAME’s CEO last month, stated that the company is prioritizing a user-friendly experience for bettors in Nigeria’s high-potential market.
“Today’s user experience is deeply tied to clarity, consistency, and transparency,” Giam explained. “As we expand into new regulated markets like Nigeria, we are focused on making the platform easier to understand while continuing to enhance how we communicate with our users.”
“Nigeria is home to one of the world’s most passionate sports fanbases, with a strong football culture and rapidly growing interest in digital gaming. This launch allows us to bring these elements together in a market with significant long-term potential.”
Nigeria’s Exciting Market
Nigeria’s youthful population and growing mobile penetration have positioned it as one of the hottest emerging gambling markets globally.
Latest statistics from H2 Gambling Capital estimated Nigeria’s total interactive gross win at $1.17 billion last year, projected to reach nearly $2.5 billion by the end of 2030.
BC.GAME highlighted the market’s potential in its announcement, stating: “Nigeria is regarded as a high-potential casino and sports betting market, with steady and consistent growth driven by its young, mobile-first population, rising internet penetration, increasing demand for digital entertainment and real-time betting experiences, alongside a regulatory environment that is continuing to mature.”
BC.GAME Also Licensed in Anjouan
The company noted that its Nigeria launch forms part of its broader strategy to expand into regulated markets, with BC.GAME also holding a license in Anjouan.
BC.GAME has not been without controversy, however—last December, it withdrew its license in Curaçao citing an “increasingly hostile” operating environment.
This decision followed a November court ruling that declared BC.GAME bankrupt after it failed to pay funds owed to players.
BC.GAME was also stripped of its white label license in the UK, sparking concerns over its sponsorship deal with English football club Leicester City.
It has a history of operating as an offshore operator without a local license in several global markets.
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