VIRGIN BET ENTERS SOUTH AFRICAN MARKET

(AsiaGameHub) –   Virgin Bet is delighted to reveal the launch of its services in South Africa, marking the first time the brand has expanded operations beyond the UK.

Since its 2019 debut, Virgin Bet has grown into a leading betting brand in the UK. Its entry into the South African market is a key milestone in the brand’s growth journey, as it steps into an international market for the very first time. 

Virgin Bet is part of the LiveScore Group—a global leader in sports media and betting that includes world-class brands LiveScore, LiveScore Bet, and Virgin Bet itself. The South African launch strengthens the group’s presence across Africa, building on LiveScore Bet’s existing operations in Nigeria.

 Responsible gambling is at the core of the virginbet.co.za platform, with player wellbeing as a fundamental focus. The brand offers a comprehensive set of responsible gambling tools, including deposit limits, time-outs, and self-exclusion options for all customers, alongside strict age verification protocols. These measures are supported by dedicated local customer support teams, and further initiatives to promote safer gambling are planned in South Africa as part of Virgin Bet’s broader corporate social responsibility (CSR) commitments.

 Ahead of the launch, Virgin Bet has been steadily building a strong local leadership team to support its long-term ambitions in South Africa, including Gail Odgers—one of iGaming South Africa’s most “influential women in gaming”—who serves as Head of Marketing.

 Virgin Bet is guided by its brand mission, “A Good Bet,” which means every wager should be both exciting and rewarding regardless of the outcome, while players stay in control and gamble responsibly. 

 Virgin Bet is also committed to offering exceptional rewards to its customers. From betting promotions to exclusive offers across the wider Virgin ecosystem, the brand aims to deliver standout experiences while ensuring gambling remains safe and enjoyable. 

 Gail Odgers, Head of Marketing, Virgin Bet South Africa, said:

“Launching in South Africa is a moment of pride for us. At Virgin Bet, we believe ‘A Good Bet’ means delivering exceptional experiences for our customers, while also taking our responsibilities to players and communities seriously.

 South Africans have a deep passion for sport. Whether it’s football, rugby, or cricket, sport is part of everyday conversation. That enthusiasm is what makes this market so exciting for us.

 Our role is to enhance that experience responsibly, offering memorable moments and top-tier rewards, while setting a high standard for responsible gambling from day one. We’re focused on building trust and introducing Virgin Bet in a way that South Africans can feel confident in.”