PALO ALTO, CA – 21/03/2026 – (SeaPRwire) – As retail media networks continue to expand in scale and complexity, technology providers are increasingly turning to artificial intelligence to simplify campaign execution and management. In this context, Topsort has introduced Tomi, a newly developed AI agent aimed at redefining how retail media teams plan, build, and optimize advertising campaigns.
Topsort, known for its AI-native, auction-based infrastructure supporting marketplaces and retailers globally, positions Tomi as a solution to the growing operational demands faced by retail media teams. As advertisers, product catalogs, and campaign variables multiply, traditional workflows often require extensive manual setup across fragmented systems.
Tomi addresses these challenges by enabling a conversational approach to campaign creation. Rather than navigating multiple configuration steps, users can input campaign objectives in natural language, allowing the system to automatically generate a structured campaign setup for review prior to activation.
Enhancing Efficiency Through AI-Assisted Campaign Creation
Integrated within Topsort’s marketplace administration interface, Tomi allows users to initiate and manage campaigns using simple text prompts. For instance, a user can request the creation of sponsored listings targeting high-performing products within a specific category and define budget and duration parameters in a single instruction.
Based on the input, Tomi identifies relevant SKUs, configures targeting strategies, allocates budgets, and sets campaign timelines. The resulting campaign remains subject to user review and approval before going live, ensuring oversight and control.
This AI-assisted workflow is designed to deliver several operational benefits:
- Accelerated campaign deployment
Campaigns can be generated in seconds, significantly reducing the time required for manual configuration. - Improved decision-making
Data-driven insights, including product performance and marketplace trends, inform campaign setup and targeting. - Scalable operations
Teams can manage a larger volume of campaigns and advertisers without proportional increases in workload. - Controlled execution
Users retain final approval authority over all campaign configurations prior to launch.
Supporting the Evolution of Retail Media Infrastructure
The initial release of Tomi focuses on onsite sponsored listing formats, supporting a range of targeting options such as keyword-based, category-level, competitor page, and always-on strategies. This aligns with broader industry trends toward automation and intelligence-driven advertising infrastructure.
According to Topsort, the introduction of Tomi reflects its broader objective of developing AI-native systems that reduce reliance on legacy ad technology while enabling retailers to maintain direct control over monetization strategies.
Tomi is currently available and can be activated for existing Topsort clients upon request. Additional details, including product demonstrations, are accessible via the company’s official website.
About Topsort
Topsort is an AI-native monetization infrastructure provider focused on building commerce-centric retail media solutions for global marketplaces and advertisers. The company aims to make advanced advertising technologies more accessible by transforming traditional “walled garden” systems into flexible, scalable infrastructure.
Topsort currently supports enterprise clients across more than 40 countries, including major retailers and platforms such as Coles, DoorDash, Woolworths, and Falabella.