Bragg Gaming bolsters US presence with Drayton acquisition

(AsiaGameHub) –   Bragg Gaming Group, an iGaming provider listed in Toronto, has revealed its intention to broaden its American presence and content portfolio through the acquisition of Drayton International.

The share-based deal was disclosed on Thursday and includes the appointment of Matt Davey as the company’s non-executive chairman once the transaction is finalized.

According to the terms of the agreement, Bragg Gaming will issue 4.5 million common shares at a price of US$2.00 each to take full ownership of Drayton International. The deal is still subject to final documentation, with a target closing date in the third quarter of 2026.

Drayton’s holdings include stakes in five gaming studios: Boomerang (54.5%), Dream Streak (48.5%), Rise Gaming (54%), Hit Squad (37.5%), and Neotopia (24%). It also owns three distribution and technology platforms: Arc Gaming, Vision PlAI, and 3 Shores.

‘A major strategic advancement for Bragg’

Matevž Mazij, CEO of Bragg Technology Group, described the acquisition as a shift from the company’s previous focus on aggregation and technology toward a strategy centered on proprietary game IP and the player experience. He remarked: “Acquiring Drayton is a significant strategic move for Bragg as we expand our international reach and invest in our own technology and IP.”

He further noted that the deal represents the company’s first foray into the growing ADW market.

A vital part of Bragg’s growth strategy is Arc Gaming’s exclusive aggregation partnership with the BetMakers tote platform. Bragg expects this to grant access to ADW markets in more than 30 US states—a much larger footprint than the seven states currently allowing traditional online slots—potentially increasing the company’s US reach fivefold.

Mazij also emphasized that Bragg’s remote games server (RGS) technology is adaptable to various regulatory changes, which should ensure a seamless entry into new markets.

This acquisition follows a recent restructuring at Bragg Gaming, which saw the company reduce its global headcount by roughly 12%.

Bragg stated that this restructuring would result in a cost of approximately €1 million ($1.2 million) in the first quarter of 2026, but is expected to lead to total savings of €4.5 million when combined with other efficiency measures.

Matt Davey named as chairman

In conjunction with the acquisition, Bragg announced that Matt Davey will serve as non-executive chairman. Davey, the founder of Tekkorp Capital and President of BetMakers, previously led NYX Gaming, which was acquired by Scientific Games for roughly US$631 million. Earlier this year, a potential deal for Tabcorp to acquire BetMakers was called off.

Davey, who bought one million Bragg shares privately earlier this year, is expected to hold a 10% stake following the acquisition. Commenting on the move, Davey said: “Bragg has established a solid foundation as a B2B iGaming provider. The acquisition of Drayton adds a suite of complementary assets that will help the company transition into a content-driven, data-focused organization dedicated to user experience.”

The current chair, Holly Gagnon, welcomed Davey’s appointment, stating: “Matt is a prominent figure in the gaming industry, and I am confident that I am leaving the chairmanship in capable hands.”