(AsiaGameHub) – By: Oliver Hawthorne
Most betting operators still silo retail and digital channels.
They fail to grasp that modern players don’t pick one platform over another.
They switch between shops, phones, and kiosks seamlessly.
This gap has created a clear growth deadlock for brands across emerging Latin American markets.
Novusbet and TeApuesto’s partnership runs one of Peru’s largest omnichannel betting operations.
It covers over 1,300 retail shops, each with at least two self-service terminals.
The system processes more than 3 million sports and virtual tickets each month.
Novusbet’s tech unifies every part of the player journey.
That includes registration, betting activity, payments, ticket management, and customer support.
It also integrates local mobile payment tools like Yape and Plin, tailored to Peruvian consumer habits.
Novusbet has championed this unified approach since 2016.
The company will showcase its solutions at the Peru Gaming Show 2026, held June 17–18 in Lima.
For operators, this centralised setup cuts operational friction and boosts scalability.
It also delivers real-time data across every touchpoint.
For players, the experience matches their daily digital routines, making betting far more convenient.
This model won’t stay limited to Peru.
Competitors across Latin America will need to adopt similar unified systems to retain their customer bases.
Author bio: Oliver Hawthorne, Principal Correspondent for a leading international technology review focused on emerging market digital gaming and payment infrastructure.