PointsBet Canada and Bede Gaming Forge New iCasino Alliance

(AsiaGameHub) –   PointsBet Canada has introduced its new casino aggregation and bonusing platform in partnership with Bede Gaming, after a competitive selection phase. 

The Ontario-based sportsbook and casino operator, which runs its pointsbet.ca brand on a proprietary platform from its Australian parent company, was looking for a top-tier external partner to supply premier content aggregation and player engagement solutions for Canada’s regulated iGaming sector.

The Bede-powered solution is now live within the PointsBet Canada player environment, granting users access to a wide array of new and compelling content. The open-API aggregation platform specifically gives the operator entry to a substantial casino portfolio featuring providers like Games Global, Pragmatic Play, Play’n GO, Light & Wonder, among others.

This collaboration will bolster PointsBet Canada’s casino approach by facilitating more effective player acquisition and better long-term retention via a superior user experience. Bede’s extensive content library and engagement suite provide increased configurability and flexibility for managing promotions, advanced campaign workflows, and automated player lifecycle segmentation.

Bede will also ensure operational reliability and efficiency through established support procedures, a dependable infrastructure boasting 99.99% uptime, and around-the-clock surveillance from its Network Operations Centre.

“Our focus is on providing superb digital content that drives remarkable player engagement,” stated Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “The innovative tools we now have access to through Bede are very exciting. This alliance solidifies our standing in Ontario and readies us for expansion into other Canadian markets in the future.”

Beyond powering PointsBet’s iCasino service in Ontario, the new multi-year deal broadens Bede’s global footprint and creates a joint plan for upcoming provincial launches, such as in Alberta, as more regulated markets open across Canada.

“We are delighted to collaborate with the PointsBet Canada team and are keen to help achieve their ambitious Canadian objectives,” said Colin Cole-Johnson, Bede Chief Executive Officer. “Our Partnership Model involves mobilising our resources to back our customers’ strategies, and we’re proud to already be showcasing this with the successful rollout of this new casino solution. Bede continues to be dedicated to offering stable, secure, and innovative technical solutions to the regulated gaming markets in North America.”