QTech Games Appoints Iryna Alabuhina as Head of Europe Commercial Operations

(AsiaGameHub) –  

QTech Games, the leading game aggregator serving all emerging markets, has named Iryna Alabuhina as its new Head of Commercial – Europe, as the company looks to expand its footprint across this mature igaming region through a focused, commercially driven growth push.

Iryna is now leveraging her years of hands-on experience and commercial expertise from the igaming industry in her new role at QTech Games. Most recently, she served as Senior Account Manager at aggregator Hub88, where her core focus was collaborating with top-tier operators across multiple international markets.

Earlier in her career, Iryna held a series of increasingly senior business development and platform management roles across a range of well-known igaming brands. She got her start at fellow aggregator SOFTSWISS as a Business Account Manager, supporting digital casinos across EU and CIS markets while boosting both their operational performance and game portfolios. This role gave Iryna a comprehensive 360-degree understanding of platform operations, spanning content, payments, marketing, and affiliation. After that, she moved on to join Evolution, the industry’s leading live casino provider, where Iryna specialized in managing large CIS clients and platforms. This experience allowed her to deepen her expertise, expanding from platform-side operations to supplier-side strategy and client growth.

What’s more, across all these roles of growing responsibility, Iryna has demonstrated a sharp focus on brand building and executing commercial strategies, while also building an extensive network of influential industry connections.

QTech Games’ CEO, Philip Doftvik, said: “We’re delighted to bring Iryna’s broad expertise and sharp sales skills to this dedicated commercial leadership role at QTech, as we continue to strengthen and scale up our presence across Europe. Beyond her fantastic industry experience, Iryna is a perfect cultural fit for QTech and brings the right mindset that will help us grow even faster.

“We’re thrilled with Iryna’s strong early start as a team player and leader, especially as QTech enters the threshold of our next growth cycle, consolidating our position as the leading aggregator for emerging markets.”

Iryna Alabuhina added: “I’m excited to join QTech Games as Head of Commercial for Europe, with a focus on strengthening existing partnerships and driving new business growth. QTech is an aggregator renowned for its team morale and collaborative culture, not to mention its clear differentiators in the aggregation space – whether that’s its range of tech-led product developments, fast integrations, simple invoicing structure, or offset pricing. I was also drawn to QTech’s unique commercial model, rich game portfolio and enterprising mindset.

“I’m now looking forward to broadening our horizons and partner base even further, as I lead our talented commercial team for Europe, curating the best online games and bringing them to market across a number of high-potential territories.”